Five handy tips for getting started on your Facebook business page
If you are setting up a Facebook page for your business or are wanting to update your page here are five tips to help get you started:
1. Profile image
For being found and liked, especially in Facebook Search, ensure you upload a profile picture that’s easy for your audience to recognise. This thumbnail image is displayed next to your posts in people's feeds, so make sure you pick a profile image that best suits you and/or your brand. That could be a company logo or a headshot of yourself.
2. Cover image or video
If you are using a cover image, pick an attractive cover photo that engages your audience. Since your cover photo takes up the most real estate on your Facebook Page, make sure you're choosing one that's high-quality and engaging to your visitors.
Facebook is testing a new option to add text on cover photos. If you have access to this option, you’ll be able to add text by clicking/tapping on the ‘Edit’ button at the bottom right of your cover image. If you do have this ability but don’t want to have text over your image, you do need to edit it and remove the text that Facebook automatically displays in there.
The ability to add a cover video is now available. It’s an exciting feature not to be overlooked. Here are the official Facebook cover video guidelines and instructions to assist you with uploading an eye-catching video: https://www.facebook.com/help/132465104004008
On both your profile and cover images, make sure you add in some text description about your business and include a link to your website. When you upload your profile image you can add in the text at the same time as you upload. However with the cover image/video, you will need to firstly upload this and save, then click on the image/video to open it again and then edit and add the description. You should always have descriptive text on your profile and cover image/video so when visitors click on them they will be able to read more about you and/or your brand.
Also, it pays to keep in mind that profile images and cover photo dimensions frequently change, so we advise keeping an eye on the official guidelines. https://www.facebook.com/help/125379114252045
3. Call to action button
Make sure you add a call-to-action button on your Page. These will help your customers contact you, shop and/or book a service. To add a call-to-action button to your Page:
- Click + Add a Button below your Page's cover photo
- Select a button from the dropdown menu and fill out any required information
- Click Add Button
- Once the button has been created, you can test your button:
- Hover over your button
- Select Test Button
4. Scheduling posts
There are benefits to scheduling your posts direct through Facebook such as:
- You can avoid mistakes
- You can spread posts out
- Scheduling ensures your page will be updated
- You have the opportunity to post to your page at times that your audience is predominantly online
Have a look at your page insights to find out more about your audience and their habits to determine when the best time is to schedule posts on your page.
5. Add a button on your post
If you are uploading a video and/or photos you can add a native call to action button to your organic post, this will mean that people can reply directly to you via in Messenger.
NOTE: ONLY for video and images, cannot be added to external links (pages/products).
If you are wanting to know more or would like training on how to get the best out of your Facebook page, why not give us a call today!