Are you mobile marketing ready?
- Kim Bishop
Mobile devices and the trend of mobility is greatly altering the way we communicate, our use of mobile devices has surpassed our use of desktops and laptops.
So it’s no surprise that when conducting social media training, we are often showing our clients how to download and manage their social media on their smartphones and tablets.
It makes sense when you are business that you grasp the mobility trend, as it is your customers and prospects who are wandering around with smartphones and tablets.
If you are serious about improving your mobile marketing, it is worth checking that your website is responsive so that it can be accessed on tablets, smartphones, and other platforms.
If your current website isn’t responsive on mobile devices, it is well worth considering talking to your web provider on how he or she can upgrade this for you.
Mobile Marketing is becoming one of the largest, most important emerging channels in a brand’s digital marketing mix and requires a unique approach. Targeting and engaging mobile consumers requires diligence and an ongoing commitment. Mobile impacts all of your marketing channels and includes search advertising, social advertising, email and more.
There are still some highly effective and cost-effective ways you can market your business directly to your customers through their mobiles. Here are 4 ideas to get you started:
- Having a mobile optimised or responsive design website
- SMS text messaging or mobile messaging marketing
- An effective social media strategy
- Industry-specific apps and directories