Why do I need to do Market Research and How do I go about it?
Public Relations (PR) is the practice of building and/ or maintaining the public profile of a brand, organisation or business. Key elements of PR management include communication strategy, exposure, interacting and networking.
Digital Media can be defined as digitised content, this includes text, audio, video, and graphics. Digital Media opens up a gateway to a whole new world.
We think it is important to keep communicating with your customers and letting them know your status and how your customers can continue to do business with you. This will require you to rethink how you normally do business and adapt to suit your customer’s needs. Here are a couple of things to consider during COVID-19.
Mainstream media can be described as platforms that marketers use to advertise their products and services on mediums that are accessible to the public. In the past 10-15 years, the world has experienced huge technological developments that have caused a shift in mainstream media outlets.
In previous articles we have discussed marketing plans and creating a budget. Now we are going to look at how you can use this budget to invest in marketing mediums to promote your business.
Having an established communications plan is a crucial key to ensuring your success over busy periods. Once set-up, this will be the 'home point' for many decisions and choices made within that period. It is imperative to not only have this aligned towards your customers but also shared to your staff and managers as well.
E-News is a fast and easy way to communicate and engage with your clientele. Whether you’re voicing sales, sharing blog posts, or showcasing new changes internally with staff hires and promotions; dependant on the type of industry you are in, communicating with your database can be a game changer.
Prospecting is the art of opening new relationships. The new business opportunities that later turn into sales are initially identified through prospecting, making prospecting the lifeblood of sales. It’s important to constantly be forming and working on these long term relationships, as they form solid leads and solid profits for the future of your business.
Once you have done your research it’s time to get serious about what you want to achieve and how you plan on getting it. The classic saying goes; “if you fail to plan you can plan on failing” even though this is a historical statement it is still appropriate in today’s ever changing environment...
It’s important to understand that each social platform needs different content. For example Facebook content maybe not always be suitable for Instagram or one ‘type’ of content might be better received on one platform than another. In this blog post we will be specifically discussing Instagram content.
It’s no secret that social media implementation takes time, planning and consistency. We’re not saying that you have to throw a load of money onto your social channels to promote your platform as not everyone has the budget to do this. However what we are saying is that having a social media presence is important.
In relation to our last blog post "E-News Database Creation", why not check out an interesting and up-to-date info-graphic from Websitebuilder.org, around the current tricks to successful email marketing!
If you are setting up a Facebook page for your business or are wanting to update your page here are five tips to help get you started:
Google posts are now available to all Google My Business users. You can post content which will appear in google search and map results. Google Posts can be used to highlight upcoming events, sales and offers as well as recent news events directly on your Google My Business listing
If you are in business today, you know the value and importance of having an online presence. As a business owner, you can often feel overwhelmed when trying to explore the most suitable online opportunities, so to help you out, here's a few tips to get you started.
Simply put, a hashtag is an easy way for people to categorise, find and join conversations on a particular topic. The hashtag is used to highlight keywords or topics within social media platforms such as on Twitter, Facebook and Instagram and can be placed anywhere within a post.
A guide in short handy articles giving you tips to your marketing effort - Introduction
If you are designing a new website or planning to update an existing site it is well worth considering adding a blog section. Adding a blog to your site is not going to magically get you more business (it can but takes a lot of work and commitment).
Mobile devices and the trend of mobility is greatly altering the way we communicate, our use of mobile devices has surpassed our use of desktops and laptops.