4 tips to help small businesses increase their online presence

If you are in business today, you know the value and importance of having an online presence. As a business owner, you can often feel overwhelmed when trying to explore the most suitable online opportunities, so to help you out, here's a few tips to get you started.

Content Marketing

Content Marketing is an effective marketing tool that can be used to attract new customers or develop nurturing relationships with current customers.

Email Marketing

Email marketing is a great tool to reach and connect with a large amount of your target market. When done well email marketing can increase your sales and it is a really cost-effective marketing tool. Having a mailing list allows you to send a message to update your database on offers, the latest news and other helpful information.

iOS 14 privacy update and what it means for advertisers

There’s a lot of talk about Apple’s iOS 14 Privacy Update and how this will affect Facebook advertisers. In summary:

How To Prospect Like A Pro

Prospecting is the art of opening new relationships. The new business opportunities that later turn into sales are initially identified through prospecting, making prospecting the lifeblood of sales. It’s important to constantly be forming and working on these long term relationships, as they form solid leads and solid profits for the future of your business.

The Quick Guide To Writing A Marketing Plan

Once you have done your research it’s time to get serious about what you want to achieve and how you plan on getting it. The classic saying goes; “if you fail to plan you can plan on failing” even though this is a historical statement it is still appropriate in today’s ever changing environment...