What is Content Marketing?
Content marketing is a marketing strategy that shares relevant content like, newsletters, blogs or social media posts with customers to show them expertise and show what the companies’ values are. It can help develop relationships with new and existing customers.
Why is Content Marketing good?
Content marketing is proven to work as it provides a competitive advantage. Data provided by mail chimp states:
- Businesses with blogs get 67% more leads than other businesses.
- 47% of buyers view 3-5 pieces of content before engaging with a sales representatives.
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
- 72% of business to business marketers say content marketing increases the engagement and the number of leads they generate
How can you use content marketing?
Your business can generate more leads by using content marketing, by creating a case for your product or service that will assist in closing the sales. You need to ensure you are delivering the right content to your audience right from product awareness through to consideration of purchase.
This is the first stage of the sales cycle. Your content should focus on your audience’s top concerns. Focus on what their challenges and questions are. The content should be educational. An example of this would be a hiking tour company making a blog post on “4 ways to choose the right hiking tour.”
The second stage of the sales cycle is the consideration stage, in this stage, your content should be a mix of information and marketing. You should educate your audience on what important features they should look for and how these functions will aid their needs. The content should be based on what your business has to offer. You could do this with case studies, how-to video’s or checklists.
The final stage of the sales cycle is the closing stage. At this stage, you should focus on sales and should express why your business is the best choice. Your content should focus on expertise, knowledge and how your business is different from others. You could do this using case studies, reviews or a product video.
If you want help with content marketing for your business get in contact with the marketing studio and see how we can help you.