It’s no secret that social media implementation takes time, planning and consistency. We’re not saying that you have to throw a load of money onto your social channels to promote your platform as not everyone has the budget to do this. However what we are saying is that having a social media presence is important.
We’re finding that more and more businesses are creating social media platforms which is great, however many them ‘throw the towel in’ after a couple of months as they don’t realise the planning required and time needed to create interesting content.
Where to start? A well-built plan should include:
- A clear list of goals and objectives, e.g. follower goals, post engagements.
- Review your existing social media presence
- Look at what your competitors are doing
- Create a social media content calendar
Why should you do this? A social media plan helps:
- Maintain consistent posting schedules across channels
- Avoid last-minute rushing to find content to share
- Stop missing the boat on trending topics due to poor planning
In short, an effective plan helps you get better results, work more efficiently, with less stress, meaning you’re more likely to keep at it.
In the next few blogs we will be exploring specific social media platforms, explaining the best practice for content creation and how to optimize these platforms for your business. Below is a quick outline of some of the most popular social platforms and the type of content you should be posting.
- Facebook – Houses lots of information, content includes updates, news, sales, offers.
- Instagram – Inspirational images, it’s all about the look and feel of the overall feed.
- Linked In – Professional network, great for business to business and shouting about your expertise in your field/ industry.
- Twitter – very conversational, question and answer, news updates and customer service
- Pinterest - Inspirational images, discover ideas, lifestyle imagery.