Chances are you’re part of the world’s 80 per cent of mobile phone users who has a smart phone. You probably also spend a fair amount of time reading online – maybe even shopping online. And you’re probably also doing this a lot of the time from your smart phone and not from your desktop or laptop.

We’re also likely to guess that if you’re reading this blog, you are a business owner with your own website. Have you thought much about how your customers are looking at what you have to offer? They are likely browsing your website from their smart phones, too.Responsive websites - mobile friendly website - website designer Nelson

Do you know if your website is mobile friendly? Websites that are mobile friendly render their content in a manner that is easily readable for smart phones or tablets. These websites also include similar features found in a standard website, such as navigation, search options and share functions. 

Earlier this week, on 21 April, search engine behemoth Google started to penalise websites that aren’t mobile friendly. The New Zealand Herald reported that thousands of Kiwi businesses could see their search engine rankings drop significantly—as well as immediately—if they do not meet mobile friendly requirements.

Don’t become a statistic and see your business plummet. You can easily check to see if you are already compliant with the new guidelines by checking out this free tool offered by Google. If you find you’re not mobile friendly, we at The Marketing Studio are happy to help. All of the websites we create are mobile friendly. Give us a call on 03 546 8269 or contact us on info@themarketingstudio.co.nz and we’ll get you sorted.

Further reading:

Business warning as Google mobile deadline looms

Mobile optimisation and the Google algorithm change—7 steps to stay friendly