Marketing Strategy

14 articles

3 Ways to Use Relationship Marketing

  • Zoe Gardiner

Relationship marketing is a strategy that focuses on building relationships with customers that form trust over time. These days building relationships with customers is a huge part of marketing and helps build a good brand image...

The Quick Guide To Writing A Marketing Plan

  • Chris Butler

Once you have done your research it’s time to get serious about what you want to achieve and how you plan on getting it. The classic saying goes; “if you fail to plan you can plan on failing”. Even though this is a historical statement, it is still appropriate in today’s ever-changing environment...

Is your website mobile friendly?

  • Zoe Gardiner

Most people these days have a smartphone and would spend a fair amount of time on it browsing the web and social media. Most people would spend more time on their phones than on their laptops or computer. Therefore, it is crucial that your website is mobile-friendly.

20 ideas to inspire your blog

  • The Marketing Studio

If you are designing a new website or planning to update an existing site it is well worth considering adding a blog section. Adding a blog to your site is not going to magically get you more business (it can but takes time, work and commitment).

Are you mobile marketing ready?

  • Kim Bishop

Mobile devices and the trend of mobility is greatly altering the way we communicate, our use of mobile devices has surpassed our use of desktops and laptops.

4 tips to help small businesses increase their online presence

  • Barbara Kotua

If you are in business today, you know the value and importance of having an online presence. As a business owner, you can often feel overwhelmed when trying to explore the most suitable online opportunities, so to help you out, here's a few tips to get you started.

A Quick Guide to Market Research

  • Chris Butler

Why do I need to do Market Research and How do I go about it?

iOS 14 privacy update and what it means for advertisers

  • The Marketing Studio

There’s a lot of talk about Apple’s iOS 14 Privacy Update and how this will affect Facebook advertisers. In summary:

How To Prospect Like A Pro

  • The Marketing Studio

Prospecting is the art of opening new relationships. The new business opportunities that later turn into sales are initially identified through prospecting, making prospecting the lifeblood of sales. It’s important to constantly be forming and working on these long term relationships, as they form solid leads and solid profits for the future of your business.

Mainstream Media

  • The Marketing Studio

Mainstream media can be described as platforms that marketers use to advertise their products and services on mediums that are accessible to the public. In the past 10-15 years, the world has experienced huge technological developments that have caused a shift in mainstream media outlets.

Choosing Your Marketing Mediums

  • The Marketing Studio

In previous articles we have discussed marketing plans and creating a budget. Now we are going to look at how you can use this budget to invest in marketing mediums to promote your business.

Understanding Hashtags and how they can help your business

  • Barbara Kotua

Simply put, a hashtag is an easy way for people to categorise, find and join conversations on a particular topic. The hashtag is used to highlight keywords or topics within social media platforms such as on Twitter, Facebook and Instagram and can be placed anywhere within a post.

The Quick Guide To Marketing - Introduction

  • Chris Butler

A guide in short handy articles giving you tips to your marketing effort - Introduction

SmartWeek - making digital technology easier

  • Chris Butler

Free workshops and activities for business and community alike, Monday 27 June to Saturday 2 July 2016