Social Media Marketing

12 articles

3 Ways to Use Relationship Marketing

  • Zoe Gardiner

Relationship marketing is a strategy that focuses on building relationships with customers that form trust over time. These days building relationships with customers is a huge part of marketing and helps build a good brand image...

Creating a post on Facebook Meta Suite

  • Zoe Gardiner

If you have a Facebook business page you have probably heard of Meta Business Suite. Meta Suite is a free tool that can help businesses connect with their target market. It integrates Instagram, Facebook, and messaging all into one place to make it easier for businesses to manage their social media accounts.

Social Media Content Guide – Instagram

  • The Marketing Studio

It’s important to understand that each social platform needs different content. For example Facebook content maybe not always be suitable for Instagram or one ‘type’ of content might be better received on one platform than another. In this blog post we will be specifically discussing Instagram content.

Tips on how to get started on Instagram for your business

  • The Marketing Studio

The number of people who use Instagram is growing every day and it is one of the most popular social media platforms available. Therefore, it is a great opportunity for your business to reach more of its target audience. Instagram is a great way to connect with customers, learn more about your target audience and generate sales.

Google posts for Google My Business!

  • Barbara Kotua

Google posts are now available to all Google My Business users. You can post content which will appear in google search and map results. Google Posts can be used to highlight upcoming events, sales and offers as well as recent news events directly on your Google My Business listing

20 ideas to inspire your blog

  • The Marketing Studio

If you are designing a new website or planning to update an existing site it is well worth considering adding a blog section. Adding a blog to your site is not going to magically get you more business (it can but takes time, work and commitment).

4 tips to help small businesses increase their online presence

  • Barbara Kotua

If you are in business today, you know the value and importance of having an online presence. As a business owner, you can often feel overwhelmed when trying to explore the most suitable online opportunities, so to help you out, here's a few tips to get you started.

iOS 14 privacy update and what it means for advertisers

  • The Marketing Studio

There’s a lot of talk about Apple’s iOS 14 Privacy Update and how this will affect Facebook advertisers. In summary:

Understanding Hashtags and how they can help your business

  • Barbara Kotua

Simply put, a hashtag is an easy way for people to categorise, find and join conversations on a particular topic. The hashtag is used to highlight keywords or topics within social media platforms such as on Twitter, Facebook and Instagram and can be placed anywhere within a post.

How to navigate your way around Facebook advertising

  • Barbara Kotua

A process we use with our clients when setting up their Facebook advertising campaigns is to work out their strategy and objective. We get an understanding of the targeting, then gather the required imagery and work out the ad text. This is all done prior to even starting to set up the campaign in Facebook.

SmartWeek - making digital technology easier

  • Chris Butler

Free workshops and activities for business and community alike, Monday 27 June to Saturday 2 July 2016

Want to create your own images to promote your business?

  • Barbara Kotua

Did you know that you don’t have to be a graphic designer to create great images for your social media, articles and email marketing campaigns?