In previous articles we have discussed marketing plans and creating a budget. Now we are going to look at how you can use this budget to invest in marketing mediums to promote your business.
Prospecting is the art of opening new relationships. The new business opportunities that later turn into sales are initially identified through prospecting, making prospecting the lifeblood of sales. It’s important to constantly be forming and working on these long term relationships, as they form solid leads and solid profits for the future of your business.
Once you have done your research it’s time to get serious about what you want to achieve and how you plan on getting it. The classic saying goes; “if you fail to plan you can plan on failing” even though this is a historical statement it is still appropriate in today’s ever changing environment...
It’s important to understand that each social platform needs different content. For example Facebook content maybe not always be suitable for Instagram or one ‘type’ of content might be better received on one platform than another. In this blog post we will be specifically discussing Instagram content.
Mainstream media can be described as platforms that marketers use to advertise their products and services on mediums that are accessible to the public. In the past 10-15 years, the world has experienced huge technological developments that have caused a shift in mainstream media outlets.
Google posts are now available to all Google My Business users. You can post content which will appear in google search and map results. Google Posts can be used to highlight upcoming events, sales and offers as well as recent news events directly on your Google My Business listing
If you are in business today, you know the value and importance of having an online presence. As a business owner, you can often feel overwhelmed when trying to explore the most suitable online opportunities, so to help you out, here's a few tips to get you started.
Simply put, a hashtag is an easy way for people to categorise, find and join conversations on a particular topic. The hashtag is used to highlight keywords or topics within social media platforms such as on Twitter, Facebook and Instagram and can be placed anywhere within a post.
A guide in short handy articles giving you tips to your marketing effort - Introduction
If you are designing a new website or planning to update an existing site it is well worth considering adding a blog section. Adding a blog to your site is not going to magically get you more business (it can but takes a lot of work and commitment).
Mobile devices and the trend of mobility is greatly altering the way we communicate, our use of mobile devices has surpassed our use of desktops and laptops.