Digital Marketing

15 articles

3 Ways to Use Relationship Marketing

  • Zoe Gardiner

Relationship marketing is a strategy that focuses on building relationships with customers that form trust over time. These days building relationships with customers is a huge part of marketing and helps build a good brand image...

How to use Digital Media Effectively in Marketing

  • Zoe Gardiner

It's no secret that digital marketing is a great way to reach your customers in today's world where customers are constantly scrolling online. However, did you know it is also a great way to increase your customer loyalty? Platforms like MailChimp allow you to send personalized messages to customers making them feel more valued.

Creating a post on Facebook Meta Suite

  • Zoe Gardiner

If you have a Facebook business page you have probably heard of Meta Business Suite. Meta Suite is a free tool that can help businesses connect with their target market. It integrates Instagram, Facebook, and messaging all into one place to make it easier for businesses to manage their social media accounts.

Social Media Content Guide – Instagram

  • The Marketing Studio

It’s important to understand that each social platform needs different content. For example Facebook content maybe not always be suitable for Instagram or one ‘type’ of content might be better received on one platform than another. In this blog post we will be specifically discussing Instagram content.

Is your website mobile friendly?

  • Zoe Gardiner

Most people these days have a smartphone and would spend a fair amount of time on it browsing the web and social media. Most people would spend more time on their phones than on their laptops or computer. Therefore, it is crucial that your website is mobile-friendly.

Tips on how to get started on Instagram for your business

  • The Marketing Studio

The number of people who use Instagram is growing every day and it is one of the most popular social media platforms available. Therefore, it is a great opportunity for your business to reach more of its target audience. Instagram is a great way to connect with customers, learn more about your target audience and generate sales.

Google posts for Google My Business!

  • Barbara Kotua

Google posts are now available to all Google My Business users. You can post content which will appear in google search and map results. Google Posts can be used to highlight upcoming events, sales and offers as well as recent news events directly on your Google My Business listing

Are you mobile marketing ready?

  • Kim Bishop

Mobile devices and the trend of mobility is greatly altering the way we communicate, our use of mobile devices has surpassed our use of desktops and laptops.

4 tips to help small businesses increase their online presence

  • Barbara Kotua

If you are in business today, you know the value and importance of having an online presence. As a business owner, you can often feel overwhelmed when trying to explore the most suitable online opportunities, so to help you out, here's a few tips to get you started.

Email Marketing

  • Chris Butler

Email marketing is a great tool to reach and connect with a large amount of your target market. When done well email marketing can increase your sales and it is a really cost-effective marketing tool. Having a mailing list allows you to send a message to update your database on offers, the latest news and other helpful information.

iOS 14 privacy update and what it means for advertisers

  • The Marketing Studio

There’s a lot of talk about Apple’s iOS 14 Privacy Update and how this will affect Facebook advertisers. In summary:

Digital Media

  • The Marketing Studio

Digital Media can be defined as digitised content, this includes text, audio, video, and graphics. Digital Media opens up a gateway to a whole new world.

Understanding Hashtags and how they can help your business

  • Barbara Kotua

Simply put, a hashtag is an easy way for people to categorise, find and join conversations on a particular topic. The hashtag is used to highlight keywords or topics within social media platforms such as on Twitter, Facebook and Instagram and can be placed anywhere within a post.

How to navigate your way around Facebook advertising

  • Barbara Kotua

A process we use with our clients when setting up their Facebook advertising campaigns is to work out their strategy and objective. We get an understanding of the targeting, then gather the required imagery and work out the ad text. This is all done prior to even starting to set up the campaign in Facebook.

SmartWeek - making digital technology easier

  • Chris Butler

Free workshops and activities for business and community alike, Monday 27 June to Saturday 2 July 2016